How do we handle your personal data?

Privacy Policy
Last updated: [13/08/25]

We respect your privacy and are committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights under the UK GDPR and Data Protection Act 2018.

1. Who We Are
Peel Taxis (“we”, “our”, “us”) is a taxi business based in Tamworth, Staffordshire, UK.

Our contact details are:

  • Email: contact@peeltaxis.co.uk

  • Phone: 01827311311

We are the data controller for the personal information we collect.

2. What Data We Collect
We may collect and process the following information when you contact us, book a journey, or use our services:

  • Name

  • Contact details (phone number, email address)

  • Pick-up and drop-off locations

  • Payment information (if applicable – we do not store card details if payments are processed via a third-party provider)

  • Any special requirements you tell us about (e.g. mobility needs)

3. How We Use Your Data
We use your data to:

  • Manage bookings and provide taxi services

  • Communicate with you about your booking

  • Process payments

  • Comply with legal obligations (e.g. record keeping, police requests)

We will not use your data for marketing unless you have given us permission.

4. Legal Basis for Processing
We process your data because:

  • It is necessary for the performance of a contract (your taxi booking)

  • We have a legal obligation (e.g. tax and licensing requirements)

  • You have given consent (where required)

5. Data Sharing
We may share your data with:

  • Licensed taxi drivers we work with

  • Payment processors (if paying by card)

  • Law enforcement or regulators if legally required

We do not sell your personal data.

6. Data Storage and Security
Your data is stored securely pass-word protected booking/calandar systems. Any paper docuements are kept safe and secure.
We keep personal data only for as long as necessary for legal or operational reasons (typically 5 years for booking records).

7. Your Rights
Under GDPR, you have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate data

  • Request deletion of your data (where legally possible)

  • Restrict or object to certain processing

  • Data portability (receive a copy of your data in a machine-readable format)

To exercise your rights, contact us at contact@peeltaxis.co.uk.

8. Complaints
If you are unhappy with how we handle your data, you can complain to the UK Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113

9. Changes to This Policy
We may update this policy from time to time. The latest version will always be available on our website.